Drones are revolutionizing the way corporate and commercial photography and videography are done. With the ability to capture stunning aerial images and videos, drones are changing the game when it comes to marketing office buildings and other commercial properties.
One of the biggest advantages of using drones for corporate and commercial photography is the ability to capture gorgeous images of office buildings. With aerial imagery, you can showcase your building's location and convenience to roadways, interstates, and dining locations, which can help attract new tenants. Additionally, with stunning marketing photos, you can highlight strong property management, beautiful landscaping, and a tranquil environment for prospective clients.
But it's not just about capturing beautiful images. Drones can also be used to create motion graphics and animations to identify local points of interest and show building stats. Animated maps can highlight roads, locate amenities, and show distances, which can be incredibly useful for marketing purposes.
One of the most advanced capabilities of drone technology is its ability to capture data for 3D mapping. With advanced data capture, you can create 3D maps that are more reliable than the naked eye. This can help drive value for your most important investment by collecting precise data on your properties to make the most accurate representation of your portfolio, and maximize your building life and performance over time.
Another cutting-edge technology that can be used in corporate and commercial photography is Matterport. With Matterport, you can build a 3D Dollhouse and a virtual tour that provides an immersive and interactive 3D experience for clients. This increases engagement and differentiates your listings from others, and not only captures the color, but also the depth of properties in a dynamic way. It's similar to the experience with Google Street View.
Tenants love floor plans as they provide important property information. Schematic 2D floor plans can clearly show the layout of a property, and with drone technology, you can provide these floor plans in multiple file formats, including JPG, PNG, and SVG. SVG floor plans are easily editable in any vector editing tool such as Adobe Illustrator or Sketch.
According to a recent study by the National Association of Realtors, the use of drones in real estate marketing has increased from 3% in 2016 to 26% in 2021. This shows the increasing importance of drone technology in marketing commercial properties.
In conclusion, the use of drones for corporate and commercial photography and videography is an essential tool for marketing your properties. With the ability to capture stunning aerial images and videos, create motion graphics and animations, and use advanced data capture for 3D mapping, drone technology can help differentiate your listings from others, drive value for your investments, and attract new tenants and clients.